There’s no question that digital channels, and ecommerce in particular, are critical to successful B2B operations. 87% of B2B companies are actively migrating existing customers to digital channels. 90% of B2B buyers use a mobile device at least once during their decision process, and 59% of buyers conduct all pre-purchase research online, completely circumventing traditional sales rep interactions [sources: Forrester Research, Think with Google]. Not surprisingly B2B ecommerce currently generates twice the revenue of the B2C [$1.1 trillion to $517 billion, Forrester, U.S. Dept. of Commerce].
Ecommerce platform migration can be a daunting endeavor for any B2B organization. Fortunately, new approaches like headless commerce can provide an alternative to large-scale “lift & shift” migrations. This executive brief, created in collaboration with Gorilla, provides insight into this topic with a focus on: