White Paper: B2B Commerce

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There’s no question that digital channels, and ecommerce in particular, are critical to successful B2B operations. 87% of B2B companies are actively migrating existing customers to digital channels. 90% of B2B buyers use a mobile device at least once during their decision process, and 59% of buyers conduct all pre-purchase research online, completely circumventing traditional sales rep interactions [sources: Forrester Research, Think with Google]. Not surprisingly B2B ecommerce currently generates twice the revenue of the B2C [$1.1 trillion to $517 billion, Forrester, U.S. Dept. of Commerce].


About the White Paper

Ecommerce platform migration can be a daunting endeavor for any B2B organization. Fortunately, new approaches like headless commerce can provide an alternative to large-scale “lift & shift” migrations. This executive brief, created in collaboration with Gorilla, provides insight into this topic with a focus on:  

  • Business & Technical Migration Drivers
  • Planning for a Phased Migration
  • Fundamentals of Executing a Phased Migration

Content Overview

  • Replatforming & B2B Ecommerce
  • Replatforming Business Drivers
  • Replatforming Technical Drivers
  • Planning a Phased Migration
  • Gap Analysis, Scope Definition & Process Alignment
  • Executing a Phased Migration
  • Data Migration
  • Complete the Technical Ecosystem
  • UI & UX Considerations
  • Takeaways
  • Appendix: Taking a Deeper Dive