“B2B companies must move away from thinking digital is simply a commercial order entry channel. Instead, they need to see it as a driver of omnichannel, end-to-end customer experiences combining branches, distributors, salespeople and contact centers seamlessly with the web.”
- Accenture Interactive
The nature of today’s business-to-business (B2B) buyers and their expectations of working with suppliers and partners has changed. Negotiation of large contracts with the purchasing department or executive management is no longer the only - or the best - way to sell. The end-to-end digital experience for all buyers must be prioritized.
B2B suppliers need to deliver the content, features, and experiences that their buyers enjoy from their daily lives as B2C consumers. For a commerce strategy to be successful, it must take this reality into account.
The greatest challenge for B2B companies is to merge their portfolio, content, and technology into a digital ecosystem that grows as new requirements come up.
In this whitepaper, we break down the critical requirements of B2B commerce and inform decision makers on how to lay the technological foundation for sustainable business success. You will learn: