B2B Commerce Whitepaper

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“B2B companies must move away from thinking digital is simply a commercial order entry channel. Instead, they need to see it as a driver of omnichannel, end-to-end customer experiences combining branches, distributors, salespeople and contact centers seamlessly with the web.”


- Accenture Interactive

B2B Industry

The nature of today’s business-to-business (B2B) buyers and their expectations of working with suppliers and partners has changed. Negotiation of large contracts with the purchasing department or executive management is no longer the only - or the best - way to sell. The end-to-end digital experience for all buyers must be prioritized.

B2B suppliers need to deliver the content, features, and experiences that their buyers enjoy from their daily lives as B2C consumers. For a commerce strategy to be successful, it must take this reality into account.


About the White Paper

The greatest challenge for B2B companies is to merge their portfolio, content, and technology into a digital ecosystem that grows as new requirements come up.

In this whitepaper, we break down the critical requirements of B2B commerce and inform decision makers on how to lay the technological foundation for sustainable business success. You will learn:

  • What makes the B2B customer journey special
  • The main differences between B2B vs. B2C digital commerce ecosystems
  • The technological requirements for B2B
  • How to gain flexibility using a headless, microservices approach
  • Best practices for B2B, including 5 customer use cases