commercetools Case Study B&S International

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About the Case Study

B&S International B.V. is an international wholesaler and distributor of fast-moving consumer goods ranging from food and beverage, electronic, luxury goods, and other markets to over 100 countries worldwide. Their legacy commerce technology, however, was too outdated to reflect B&S’ unique E-Commerce approach and keep up with their growth. That is why B&S decided to develop a new digital commerce ecosystem with an experience-first approach by combining the strengths of commercetools' headless platform and Bloomreach's digital experience platform.

This is always a tradeoff we need to make to keep it simpler but not alienate our colleagues and customers too much.
Rene van Gelderen, Corporate IT Director

To learn more about B&S International B.V. visit their website.