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commercetools Case Study Dawn Foods

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About the Case Study

Better eCommerce fresh out of the oven

Dawn Foods, a B2B manufacturer and distributor of bakery ingredients and baked goods, needed a commerce platform that could meet the demands of their expanding customer base, as well as leverage their marketing and sales activities. The decision-makers at Dawn Foods were sure that the secret ingredient for their digital journey was a modern commerce architecture. With their new commercetools-based solution, Dawn Foods now has a future-proof, flexible and agile platform that makes their customers’ lives easier and delivers the rich digital experiences they expect.


“The advantage of headless is that it allows you to be agile, it allows you to be fast, it allows you to deliver new features, new functionality and new capabilities to your customers really quickly.“
– Gireesh Sahukar, VP Digital Technology, Dawn Foods


To learn more about Dawn Foods, visit their website.