Case Study: Flaconi

About the Case Study

Mirror, mirror: The right backend for beauty

From makeup and anti-aging products to haircare and perfumes – at Flaconi, beauty fans will find a wide variety of products and brands. The biggest online pure player for beauty care and cosmetics in Germany, Flaconi counts over 720 international brands and around 45,000 products in their portfolio and records a growth rate of 50 percent per year. Few eCommerce systems can withstand such a load as this. Consequently, the existing backend at Flaconi lost flexibility and performance, so the team in Berlin decided: It was time for a change.

“What convinced us at commercetools is the fast time-to-market for new features and products that are made possible with it, as well as the flexible backend and scalability. Our developers like to work with commercetools because of its performance and well-developed APIs.“
– Sven Rosemann, Director Technology at Flaconi

To learn more about Flaconi, visit their website.