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Family company MEDIMAX: based on tradition with its sights on the future

MEDIMAX is a consumer electronics retailer serving over 130 locations across Europe. A subsidiary of the ElectronicPartner (EP) group, the company is known for its expert advice and guidance in every category of consumer electronics. The new online store had to address two main challenges. First, it had to integrate across channels with individual branches. Second, the system needed to handle seasonal demands.

By providing the option to reserve products online and pick them up at a branch, the shop links online and offline sales. What’s more, the commercetools cloud solution permits dynamic scaling which essentially prevents overloading during peak times. The new online shop was implemented by commercetools partner best IT based on the Symfony PHP framework.

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