Online Grocer Mobile App Gains Competitive Advantage with Microservices PIM.
The purchasing cooperative REWE is currently focusing its efforts especially on the online food retail sector. The longer-term strategy of the company involves digitizing existing core competencies and thus increasing its competitive advantage. Therefore, REWE has chosen the commercetools platform which comes with a lightweight integrated PIM. This PIM has been adapted to suit the relevant individual business processes by creating flexible microservices.
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