Case Study Scandinavian MAN

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About the Case Study

Lifestyle, content, commerce – a prime example
Scandinavian MAN is teaching a lesson on how a fashion magazine promotes Scandinavian fashion brands, prioritize sustainability and make a profit at the same time?
Partnering with Tieto and commercetools, Scandinavian MAN launched an inspiring digital platform in a record time of 20 weeks, where users can make purchases while browsing fashion content.
Check the interview with Steven Fockema Andreae, Head of Sales, Western Europe, and Siawash Shibani, Lead Solution Engineer EMEA, to learn more about the current challenges for the fashion industry and how the commercetools platform supports fashion brands in terms of customer experience and storytelling.