commercetools Regional Telecommunications and Media Company Case Study

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About the Case Study

Make more possible.
As one of the largest regional telecommunications and media providers – serving approximately 10 million subscribers – Rogers Communications had implemented ATG (Oracle) to support their online sales efforts. As the nature of selling phones and wireless plans moved from retail to call center to online, the ATG (Oracle) commerce platform became evermore difficult to customize for new offers and increasingly unreliable - with complete platform crashes during peak buying periods including Back-to-School and Black Friday/Cyber Monday.

In 2018, while online purchases were increasing at over 19% across the industry, this telecommunications and media company had no omni-channel capabilities, nor could they launch consistent promotions, pricing or service across channels. Ultimately, the company decided to migrate from a monolith to a microservices based architecture and selected the commercetools API-based enterprise commerce platform. In this case study, learn how Rogers, along with the integration vendor and commercetools, created a strategic plan that would allow them to migrate the most critical features first, add customizations via microservices, and log quick wins with the business.