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commercetools Case Study THE YES

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About the Case Study

Say YES to the dress

From boho to punk, pastel to monochromatic, fast-fashion to luxury – no matter your style, the fashion app THE YES is your personal online apparel store with a tailor-made selection of pieces curated just for you. As THE YES is setting out to revolutionize fashion eCommerce retail, they needed a commerce solution as cutting-edge and hip as their company. With commercetools, THE YES has more than just one of the fastest frictionless eCommerce platforms, they benefit from a headless and composable commerce approach that allows them to easily roll out unique and innovative shopping experiences without any disruption.


"We [thought if we] challenged ourselves to leverage the technology of the native app environment, [we] could build a much slicker experience for the user. We also know that mobile is growing. It’s about 50% of total purchases now in fashion and growing faster, so while we know that web will be important to add, we really felt like mobile and iOS were the places to start."
– Julie Bornstein, Founder, THE YES


To learn more about THE YES, visit their website.