API-Led Commerce Drives Next-Gen Digital Experiences

How APIs Enable the Seamless Integration of Content and Commerce

Having the capabilities to deliver inspiring digital experiences across multiple touchpoints is a must-have in today’s fast-paced world of digital commerce. This requires a flexible software infrastructure that allows you to respond quickly to customers’ needs and stay ahead of the competition. To achieve maximum agility, companies should follow the best-of-breed strategy by connecting multiple applications via adaptive APIs, instead of using integrated software suites.

In this white paper, we explore how the combination of BloomReach DX and the commercetools platform support brands and retailers in delivering inspiring digital experiences to their customers and allows for a seamless API integration of content and commerce elements.

• The advantages of the "best-of-breed" approach.

• The integration of Content and Commerce via API.

• The BloomReach DX and the commercetools platforms.