Why retailers need to shift away from traditional ecommerce technologies
In collaboration with Internet Retailer, this brand new eMag explores how modern technologies like AI and robots are creating a major impact on both the retailer and shopper experience - now, not down the road. As a result, commercetools is encouraging retailers to embrace these digital technology changes and modernize their ecommerce platform.
"With offline sales declining, retailers have to shift their mindset from being retailers to being technology companies that happen to sell products. That's a tall order, but if retailers don't make this jump, they can't succeed in today's competitive marketplace." — Arthur Lawida, president of commercetools Inc.
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