by commercetools
Your recipe for a future-proof digital commerce in the food industry
Online grocers and food retailers are one of the fastest growing segments in today’s eCommerce market. As consumers begin to feel more comfortable ordering food and groceries online, retailers must put more focus on having a digital presence, especially in moments of crisis – like a global pandemic.
However, in order to be successful, it is important that organizations align their team structure, processes and technologies into an integrated omnichannel strategy.
In this white paper, we explore major changes in the traditional food and grocery industry, outlining which requirements commerce platforms should have to better meet new and emerging online demands.
What are the new challenges in the food industry due to new consumer expectations.
How the online grocery business model is diversifying to meet new demands.
Which new technology requirements must be met to ensure true omnichannel retail experiences.
How a headless commerce architecture solves challenges in the industry.
