About this Video On-Demand

Going headless means meeting your customers at any and all relevant touch points, and innovating user experiences at your own pace. A headless platform is designed to simplify complex business processes and smooth out clunky, disconnected customer experiences. It should make things easier!

In this short 8-minute video, commercetools' Senior Solutions Consultant Chris Boyke breaks down how to choose a frontend solution for your headless commerce platform in 3 easy steps:

1. Why headless commerce?
2. Front-end approaches
3. How to decide on a front-end

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Thank you for your interest. You can watch the video below.

Featured Speaker

Chris Boyke

Chris Boyke


Senior Solutions Consultant


Additional Resources You Might Be Interested In

White Paper: Benefits of Headless Commerce

Learn why brands are choosing to decouple their customer-facing frontend with their technical backend in order to personalize customer experiences and build the right UI and optimize sites and roll out new strategies in days vs. weeks.


Executive Roundtable featuring Harry Rosen, Dawn Foods and Cimpress

Forrester Analyst Joe Cicman interviews leading technology executives at 3 leading retailers about why they decided to go headless, how it has transformed their business, and what advice they would offer companies who are in the early stages of adopting headless.