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About the White Paper:

Brands and retailers need to be able to grow their digital business in a time where customer journeys are increasingly fragmented and new touchpoints are emerging. In this context, the so-called “headless” commerce solutions, in which the customer-facing frontend is decoupled from the backend layer, are becoming a very interesting option.

Organizations can build personalized customer experiences, gain the freedom to experiment, increase their agility and scale more efficiently using the headless paradigm.