WhitePaper Headless Commerce

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Drive innovation. Increase agility.

Here's how to stay on the cutting edge of digital commerce

Leading companies know that to outpace competitors and stay ahead of the curve, new organizational and technological strategies are essential. That’s where headless commerce comes in.

Get our white paper now to find out why more and more brands are choosing to decouple their customer-facing frontend with their technical backend in order to:

  • Personalize customer experiences and build the right UI
  • Optimize sites and roll out new strategies in days vs. weeks
  • Add new touchpoints without having to maintain a software mishmash

Spend less time worrying about software maintenance and more time giving customers the efficient shopping experiences they’re looking for.

About the White Paper

In digital commerce, we're witnessing a change in customer behavior which calls for new organizational and technological strategies. Brands and retailers need to be able to grow their digital business in a time where customer journeys are increasingly fragmented and new touchpoints are emerging. In this context, the so-called “headless” commerce solutions, in which the customer-facing frontend is decoupled from the backend layer, are becoming a very interesting option. Organizations can build personalized customer experiences, gain the freedom to experiment, increase their agility and scale more efficiently using the headless paradigm. How this can look in practice is also shown in this white paper, with a couple of real-life examples from many areas of digital business. 


About the Author


Dr. Roman Zenner

Since 2001, Dr. Roman Zenner works as an author, consultant, and speaker in e-commerce. He has written several books on web shop software and regularly publishes articles in professional magazines and blogs. Dr. Zenner runs as well as the podcast ShopTechTalks. Furthermore, he speaks at conferences, teaches university classes, and moderates expert panels.

In his work, Roman focuses on next generation commerce technologies and explores what retail will look like in a post-web world. Since 2015, he is a full-time employee of commercetools GmbH (REWE Group), working as an Industry Analyst.



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