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commercetools Omnichannel Whitepaper

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About the White Paper

Putting a successful Omnichannel strategy into practice requires adjustments to the organizational structure and breaking down information silos for expanding sales channels across departments and operating efficiently.

The commerce platform used must also be designed so that it supports a wide variety of different frontends via standardized interfaces – from webshops and mobile applications to POS and devices from the “Internet of things” – and can be connected easily to third-party software.

Advantages of a customer-focused Omnichannel strategy: Content Overview

  • How retailers benefit from an Omnichannel strategy
  • How successful Omnichannel retailers already implement such a strategy 
  • Which practical steps you need to take to build your Omnichannel retail business