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commercetools White Paper Reimagine Retail Commerce in a Post-COVID World

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About the White Paper


In 2017, retailers began to fear the growth of eCommerce and mobility would bring the demise of the brick-and-mortar retailer...

Downloaded by hundreds of executives, our 2017 white paper, “Reimagining Retail Commerce…with the Right Tools” offered an optimistic perspective on retailers’ growing concerns and challenges of adapting to technology advances. The white paper outlined how having the right technology could enable retailers to meet the new shopping habits of consumers, as well as offered reassuring tips and realistic recommendations.

Four years later, in the midst of worldwide economic disruption brought on by the COVID pandemic, we realized retailers needed an updated roadmap – one with the same optimistic perspective, but with a greater sense of urgency.

The update of Reimagining Retail Commerce offers:

  • Tangible examples of retailers using modern technology and integrating their eCommerce and brick-and-mortar operations to deliver better, seamless customer experiences.

  • Enlightening statistics to help retailers understand the long-term impact COVID is having on both the shopping habits and the expectations of consumers.

  • A deep dive into the newest technology advances that are driving commerce today – enabling the speed, flexibility, scalability and stability retailers need to not only survive, but thrive in the future.